Who we are

We represent a generation that demands to live life on their terms. A generation that is never domesticated, stays authentic to who we truly are, lives simply, yet full of contrasts, spreads love and enjoys the wild and free lifestyle. SOVAJ is an online eye-wear boutique with a caring agenda for nature and social conservation.

Our mission is to protect the wild natural essence of our world, of our nature, of ourselves. We keep it wild.